Not to be outdone by Mattel, MGA Entertainment has announced that its Bratz dolls are going bald too! Under the banner , “True Hope”, MGA is releasing three bald Bratz dolls, three bald Moxie Girlz dolls, and one bald Moxie Boyz doll. Unlike Mattel’s Barbie, however the Bratz bald dolls will be offered to the general public for sale. In addition, MGA is donating $1 for every doll sold to support cancer research at the City of Hope organization.
Apparently, Mattel is planning on distributing 10,000 of their bald Barbies directly to children stricken with cancer and other diseases, but there is an estimated 12,000 children suffering from diseases which cause them to lose their hair.
In contrast, Bratz is going to be appearing in retail stores in June, but a portion of the sales of the new dolls will be donated to City of Hope, a research, education and treatment center for cancer and other life threatening diseases.
Both these doll companies should be lauded for their efforts to help sick children understand that losing their hair does not make them less “beautiful.” It is a shame that the courtroom showdowns between these two major doll companies has cast a shadow on this and other of their doll products. I, for one, think there is enough room in this arena for both dollmakers and I say “kudo’s” to them both.